Facebook users in India are being urged to make themselves appear whiter online

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whatever next one may ask?

Quote :

Vaseline has launched software to promote its new skin-whitening cream, which promises to reduce five types of dark face spots.
Facebook users are asked to download a programme or app, which will then similarly adjust their photographs.
Having lighter skin is considered an asset in parts of India.
Pankaj Parihar of Omnicom, the advertising firm behind the campaign, told the AFP news agency the response to its "Vaseline Men" cream "has been pretty phenomenal".
'Thoroughly attractive'
The Vaseline Men Facebook page has more than 500 fans, who also receive grooming tips such as this:
"Don't shave for a day or two and let the stubble grow in rakishly. Combine this with sunglasses to look utterly mysterious, rakish and thoroughly attractive."

More to read there but

what is going to be the 'colour of choice next?